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Growth strategies & practical marketing tips for security professionals.

The Impact of Customer Reviews for Security Companies

Every review matters. 60-80% of potential customers search for and read online reviews of security companies prior to making a purchase decision. Here's how to make it count.
July 1, 2018/by Jeanie Erwin

Introducing SmartNet: Caller ID for Your Security Website

Did you know that only 1 to 2% of all visitors to your website will ever complete a contact form or pick up the phone to call?  When you partner with Ignite RMR as your digital marketing team, we will get you in contact with the other 98%. Interested leads, delivered daily to your sales team.
June 4, 2018/by Jeanie Erwin

Who Is Your Director Of First Impressions?

When a prospective buyer calls your office what is the first thing they are going to hear on that phone call?  If you understand just the basic fundamentals of sales, you know that the first few seconds of that first interaction between your prospect and your company is very important.
May 28, 2018/by Russ Ackerman

What is Your Automated Phone System Really Telling Your Customers?

Is your so-called money-saving phone system costing you customers? If you set it up properly, it can be an asset, but a casual or unthinking design can cost much more than it saves.
May 21, 2018/by Jeanie Erwin

3 Things Alarm Companies Can Do to Improve Google Ranking Without Hiring An SEO Company

In this post, we’ll give you 3 things that you can do today that may help your website ranking and stop hiding from new business! Free of charge! You’re welcome 🙂
April 29, 2018/by Jeanie Erwin

7 Ways To Win Bigger Clients for Your Security Business

New commercial clients are the lifeblood of your business, and attracting as many large scale contracts as possible puts your security business in the best position possible.
April 21, 2018/by Jeanie Erwin

Positive Reviews=Consumers Paying More, Study Says

The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted. Here's why.
March 1, 2018/by Jeanie Erwin

Don’t Wait for Customer Reviews: Seek them Out

When you seek out reviews from happy customers, they create a domino effect that encourages others to chime in as well. Here's how to do it.
February 5, 2018/by Jeanie Erwin

Grow Your Security Business by Thinking Like a Startup

If you want to expand your established security business but aren’t sure where to start, try thinking like a startup. Here's 3 reasons why successful startup companies seem to lend themselves to growth potential.
January 16, 2018/by Jeanie Erwin

5 Tips To Rock Christmas Like A Boss

Since you’re the head honcho and employee management starts at the top, it'll fall on you to make the holidays go smoothly at your office. You don’t have to be St. Nick — but hopefully, with a few key tips, you won’t have to be the Grinch, either. Here's how.
December 20, 2017/by Jeanie Erwin

A New, Powerful Advantage: Marketing & Sales Automation for Security Dealers and Systems Integrators

It’s a new year, and our team is especially excited about helping…
December 4, 2017/by Jeanie Erwin

Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep

Getting adequate sleep is essential, but happens all too rarely…
November 27, 2017/by Jeanie Erwin

Beat The Internet Trolls: How Security Companies Can Respond To Negative Reviews

You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens.
October 29, 2017/by Jeanie Erwin

Caring Not Scaring: How Alarm Companies Should Write Sales Copy

You have choices to make when you open a security company. An important one is how you want to present your services to potential customers.
October 22, 2017/by Jeanie Erwin

CRM’s & The Alarm Industry: Sales Automation Doesn’t Have To Be Scary

As small business owner, you have to deal with a lot of challenges. Keeping track of your contacts and sales pipeline doesn’t have to be one of them.
October 14, 2017/by Jeanie Erwin

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