Dealer Marketing Since 2008.

Many security dealers have engaged with us after struggling with local firms who have no experience with security technology.

Save time and money with an industry partner. Our team understands how to market security and home automation services to the residential market to increase RMR. For nearly a decade, we have helped security dealers for Honeywell,, DMP and more generate new leads and build relationships with their subscriber base.

“The Ignite RMR team did an awesome job materializing the concept that we had visualized for our new website. Ignite exceeded our expectations on all levels. Very professional service. Ignite RMR has great industry knowledge which made our whole experience of building a new website a breeze.”

Mariette Lowe
Mariette LoweMarketing DirectorLifeline Fire & Security
Website Design
Lead Generation
Lead Nurturing
Reputation Marketing
Enterprise Analytics

Keep Your Sales Pipeline Full With

Lead generation

Many alarm system installs are event driven. The house next store gets robbed, and now the neighbors are using a search engine to find a local home security company.  This type of lead has far more value than a service like Buyer Zone or a manufacturer referral because you don’t have several other dealers bidding for the same customer. Ignite RMR will make sure that your business gets a competitive listing on search engines and will provide a keyword tracking tool and search analytics so you can track progress.

Grow RMR & Reduce Attrition

Smart Content & Lead Nurturing

After you’ve gotten a new prospect onto your website, we help them find the right content that is relevant to them. Perhaps there’s a checklist or eBook on “How To Pick The Right Home Security Company” that would help them to make a more informed decision in their search. Consumers trust security companies that help them on their journey by offering credible information.

By directing them to a call-to-action (CTA) and form, you can accomplish the second step of the methodology, which is getting them to give you their information in exchange for a special content offer. After they fill out a form, they become a contact in your database and get entered into an automated drip marketing campaign.

Review Marketing & Management To:

Improve Online Reputation

The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted (i.e. z-wave, cameras, etc.). Ignite RMR will help you increase the number of reviews on websites like Google Plus, Yelp, Angie’s List, Home Advisor and more.

Our system will also monitor the web for new reviews and alert you immediately so you can respond right away.

Pro Tip: Better Reviews = Better SEO

You already knew that customer reviews can have a big impact on your revenues, but did you know that they can also affect your visibility on the web? It’s true; Google can determine via its algorithm if your business’s reviews on Yelp, Angie’s List and Google+ are relevant enough to reward you with better search rankings.

It’s a logical conclusion that the more positive reviews you have, the more those reviews are going to help your security business rank better against your local competitors.

The Science Of Marketing. The Power Of Collaboration.

When you partner with Ignite RMR, you get access to a one of a kind marketing dashboard. You can log in at any time via your desktop or mobile device to view key marketing KPI’s and collaborate on social media, email campaigns, manage lead data and more.

Dynamic Websites

Anonymous Visitor Tracking

The Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor’s entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.

Behavioral Segmentation

Behavioral segmentation allows us to better target your prospects with the right contextual message. With behavioral segmentation, you’ll see a lift in conversions which means you’re getting more from your existing traffic.

Contextual Personalization

Contextual Personalization allows us to drive the right content to the right person based on context. Contextual Personalization drives higher time on site, reduces bounce rates, and lifts conversions.


CRO (Conversion Rate Optimization) is all about displaying the right message to the right person. Whether it’s an email, popup or web page smart block, we will deliver the right message to your visitors.

CRM Integration

Our software delivers leads in real-time to your CRM. More than just adding contacts to your CRM, our system transfers historical information to help sales teams make better decisions.

Live Chat Integration

Live chat software to enhances your website users experience. All chats are logged so we can create autoresponders, drip campaigns and other workflows triggered from live chats.

Sales Enablement

Call Transcription

Phone Call Transcription capabilities are part of a complete call tracking platform that includes conversation analysis through CallForensics™, call routing, call recording, whisper messages, and deep analytics. Deliver transcribed phone recordings to sales for easy follow up.

CRM Integration

Ignite RMR delivers leads in real-time to your CRM. More than just adding contacts to your CRM, Ignite RMR transfers historical information to help sales teams make better decisions.

Lead Claiming

Ignite RMR provides rich data about contact behavior from the marketing database to ensure only the most qualified leads are forwarded to sales. Claimable leads can be assigned to individual sales associates based on geography, company, engagement type and countless other decision steps.

Integrated Softphone

Our Call Tracking allows sales users to easily make outgoing calls to any contact. With full tracking metrics, the Softphone feature is a great tool for sales teams to improve their telephone selling skills.

Outbound Email Tracking

Sales Email Tracking is a tool that enables you to send emails using your own email software and reports back to you the activity of the recipient. Enhance your sales and marketing activity by knowing who is engaging with you and what their interests are. No extra software or applications are required and it works with all email clients.

Whisper Messages

Whisper messages are a great way to immediately find out which marketing campaign initiated a phone call, and help your sales people be prepared to engage with every caller…even before the call starts. This powerful knowledge gives you real-time feedback – telling you which marketing campaign your call is coming from.

Call Forensics

Conversation Analysis

Unlike other call tracking solutions that just count calls, call forensics analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.

Call Recording

Improve your communication with clients and staff by reviewing call recordings for quality assurance and sales training.

Call Tracking Analytics

With call tracking analytics, we provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting.

Keyword Level Call Tracking

Get customer behavior insights beyond simple clicks with campaign and keyword level call tracking. Get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to their marketing source.

Phone Call Transcription

Phone Call Transcription capabilities is part of a complete call tracking platform that includes conversation analysis through CallForensics™, call routing, call recording, whisper messages, and deep analytics.

SMS Campaigns

SMS/Text Messaging capability gives you and our team a reliable method with a high exposure factor to get in-front of people with your brand, products and services.

Campaign Dashboard

Advanced Goal Setting

Advanced Campaign Goals allows us to set goals that fit your business. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads.

Campaign Dashboard

The Ignite RMR platform allows us to deploy a breadth of campaigns across different platforms. Our platform is built around attribution reporting and brings it all together for our team so we can all easily see what is working and report business results back to our clients.

Multiple Brand Management

For clients with multiple locations or brands, integrated brand asset management solution enables brand managers to consistently and easily leverage brand assets in marketing campaigns across multiple accounts.

Social Media Tracking

For clients who desire to co-manage social media with our team, our dashboard includes an editorial calendar that displays social media posts, and allows your team to make posts across all of your social channels.

Website Performance

No more waiting for monthly reports. You can easily view your website traffic and detailed, page level performance of your campaigns at any time.

Email Marketing Metrics

Easily view scheduled and sent email campaigns and email metrics as well as use email templates to send one-off messages to your customers.