Many commercial integrators have engaged with us after unsuccessfully working with local firms with no experience in industry technology.
Our team at Ignite RMR understands how to market security services to the commercial, industrial and government sectors. For nearly a decade, we have helped systems integrators generate more leads for gross margin projects and helped them optimize the sales cycle for enterprise clients and prospects.
“Ignite RMR is always willing to go the extra mile. Easy to work with and great attitudes. Nothing slips through the cracks. Expect much more from IgniteRMR than just a website creation company; they’re a great web marketing company. I recommend highly.”
Search engines and social media websites like LinkedIn and Twitter are excellent sources of new inbound leads for integrators. Think of where you (and everybody else) goes to find out information – a search engine. From these results, you’re seeking to show up and persuade them to visit your website. This is accomplished using quality content focused on your target buyers needs.
Deliver Value To Prospects With
Smart Content & Lead Nurturing
After you’ve gotten a new prospect onto your website, they’ll have a chance to opt into content that is relevant to them. Perhaps there’s a checklist or eBook on “How To Pick The Right Security Company” that would help them to make a more informed decision in their search.
Consumers trust integration companies that help them on their journey by offering credible, helpful information. After they fill out a form, they become a contact in your database and get entered into an automated drip marketing campaign.
Shorten The Sales Cycle With
Lead Intelligence & Scoring
We log every page your contacts visit, how many times they visit each page, and any custom events or actions that you desire. You’ll know which pages a Security Director visits, if an Operations Manager signed up for a newsletter and when a Hospital Administrator watched a video or downloaded a white paper.
Our enterprise marketing system logs everything so that your sales team has all of the data they need for intelligent and timely follow up with your highly engaged prospects.
Pro Tip: Ready To Close..Or not?
Staying top-of-mind with decision-makers can be more than a little challenging for integrators. It’s difficult to tell when these prospects are engaged with your message or if they need a little more sales nurturing. We have a solution: Lead Scoring. A custom lead scoring model will let your team know exactly where your prospects are in the buyer’s journey.
The Science Of Marketing. The Power Of Collaboration.
Our unique software capabilities allow our clients access to a one of a kind marketing dashboard. You can log in at any time via your desktop or mobile device to view key marketing metrics and collaborate on social media, email campaigns, manage lead data and more.
Anonymous Visitor Tracking
The Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor’s entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.
Behavioral segmentation allows us to better target your prospects with the right contextual message. With behavioral segmentation, you’ll see a lift in conversions which means you’re getting more from your existing traffic.
Contextual Personalization allows us to drive the right content to the right person based on context. Contextual Personalization drives higher time on site, reduces bounce rates, and lifts conversions.
CRO (Conversion Rate Optimization) is all about displaying the right message to the right person. Whether it’s an email, popup or web page smart block, we will deliver the right message to your visitors.
Our software delivers leads in real-time to your CRM. More than just adding contacts to your CRM, our system transfers historical information to help sales teams make better decisions.
Live Chat Integration
Live chat software to enhances your website users experience. All chats are logged so we can create autoresponders, drip campaigns and other workflows triggered from live chats.
Online Event Marketing
For companies, coordinators and event managers who organize events but struggle when it comes to marketing the event, we have the answer. Whether your event is online or on-site, target contacts with email marketing, landing pages, social media, website smart objects and more to build awareness.
Phone Call Transcription capabilities are part of a complete call tracking platform that includes conversation analysis through CallForensics™, call routing, call recording, whisper messages, and deep analytics. Deliver transcribed phone recordings to sales for easy follow up.
Ignite RMR delivers leads in real-time to your CRM. More than just adding contacts to your CRM, Ignite RMR transfers historical information to help sales teams make better decisions.
Ignite RMR provides rich data about contact behavior from the marketing database to ensure only the most qualified leads are forwarded to sales. Claimable leads can be assigned to individual sales associates based on geography, company, engagement type and countless other decision steps.
Sales managers can track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. With accurate lead scoring, our team can provide targeted, relevant content marketing at the time the prospect needs it, greatly enhancing conversion rates.
Our Call Tracking allows sales users to easily make outgoing calls to any contact. With full tracking metrics, the Softphone feature is a great tool for sales teams to improve their telephone selling skills.
Outbound Email Tracking
Sales Email Tracking is a tool that enables you to send emails using your own email software and reports back to you the activity of the recipient. Enhance your sales and marketing activity by knowing who is engaging with you and what their interests are. No extra software or applications are required and it works with all email clients.
Whisper messages are a great way to immediately find out which marketing campaign initiated a phone call, and help your sales people be prepared to engage with every caller…even before the call starts. This powerful knowledge gives you real-time feedback – telling you which marketing campaign your call is coming from.
Unlike other call tracking solutions that just count calls, call forensics analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.
Improve your communication with clients and staff by reviewing call recordings for quality assurance and sales training.
Call Tracking Analytics
With call tracking analytics, we provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting.
Keyword Level Call Tracking
Get customer behavior insights beyond simple clicks with campaign and keyword level call tracking. Get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to their marketing source.
Intelligent Call Routing
Call Redirect routes your incoming calls to the right person automatically. No longer do prospects need to wait on-hold or navigate IVRs. With Ignite RMR they are directed to the person they need to speak with – instantly.
Phone Call Transcription
Phone Call Transcription capabilities is part of a complete call tracking platform that includes conversation analysis through CallForensics™, call routing, call recording, whisper messages, and deep analytics.
SMS/Text Messaging capability gives you and our team a reliable method with a high exposure factor to get in-front of people with your brand, products and services.
Advanced Goal Setting
Advanced Campaign Goals allows us to set goals that fit your business. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads.
The Ignite RMR platform allows us to deploy a breadth of campaigns across different platforms. Our platform is built around attribution reporting and brings it all together for our team so we can all easily see what is working and report business results back to our clients.
Multiple Brand Management
For clients with multiple locations or brands, integrated brand asset management solution enables brand managers to consistently and easily leverage brand assets in marketing campaigns across multiple accounts.
Social Media Tracking
For clients who desire to co-manage social media with our team, our dashboard includes an editorial calendar that displays social media posts, and allows your team to make posts across all of your social channels.
No more waiting for monthly reports. You can easily view your website traffic and detailed, page level performance of your campaigns at any time.
Email Marketing Metrics
Easily view scheduled and sent email campaigns and email metrics as well as use email templates to send one-off messages to your customers.
Ignite RMR is a dedicated team of industry professionals providing inbound marketing for security companies. Our clients range from SDM 100 corporations to family owned SMB's.