Blog

Growth strategies & practical marketing tips for security professionals.

The Impact of Customer Reviews for Security Companies

Every review matters. 60-80% of potential customers search for and read online reviews of security companies prior to making a purchase decision. Here's how to make it count.
August 18, 2017/by Jeanie Erwin

2017 Sammy Take-Aways: Growth Strategies From The Big Boys

In this post, we’ll explore not only what these winners did right, but how your local security company – an SMB – can compete with the “big boys” with the help of a strategic inbound marketing team…for less than the cost of 1 employee.
August 8, 2017/by Jeanie Erwin

Why LinkedIN Matters For Integrators & Manufacturers

LinkedIn is an effective marketing tool, particularly when it comes to targeting the coveted $100,000+ market. Here's why security companies in the B2B space can really benefit from making mass affluent contacts on LinkedIn.
August 3, 2017/by Jeanie Erwin

Facebook and Customer Reviews go Hand-in-Hand

“New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset for security dealers than it already was!
July 25, 2017/by Jeanie Erwin

7 Mistakes Security Companies Make On Social Media

Think social media is easy? It's not. Here are some common mistakes security companies make when they jump into DIY social media without taking it seriously.
July 10, 2017/by Jeanie Erwin

3 Steps To A Successful Security Marketing Strategy

Marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing--the make or break of any strategy-- comes from the work done behind the scenes during the planning stages.
June 30, 2017/by Jeanie Erwin

Bing v. Adwords: Which is Better For the Security Industry?

As a security company, you want to consider all of your online marketing options.  One of the methods that poses the most questions is pay-per-click advertising and which gets better results, Bing Ads or Google AdWords. 
June 16, 2017/by Jeanie Erwin

4 Components Of An SEO Campaign For Alarm Companies

Marketing success doesn’t just happen. A lot of work has to go into the planning long before the work of execution. Talented marketers know that the real value of marketing--the make or break of any strategy-- comes from the work done behind the scenes during the planning stages.
June 8, 2017/by Jeanie Erwin

Do META Keywords Matter For Security Websites?

Meta Keyword practices date back to 1995 (that’s almost 25 years ago) when people were still using AltaVista and Infoseek. Does it still work, and should you use it?
May 23, 2017/by Jeanie Erwin

The Difference Between SEO and PPC for the Security Industry

It’s the most asked, debated, and perplexing questions asked about search marketing for security companies- “Should I be using SEO or PPC to get traffic to my website?” It depends on a myriad of factors.
May 16, 2017/by Jeanie Erwin

3 Reasons Why Your Security Business Need a Blog

Through the company blog, security companies can get their ideas out there while receiving feedback from customers – just like a conversation. That’s engagement!
May 11, 2017/by Jeanie Erwin

What Star Wars Can Teach The Security Industry About Content Marketing

The ability of Star Wars to engage new fans, reignite long-time fans, and interest those outside of the sci-fi realm, came from an aggressive, consistent, and even recycled content marketing strategy. Here's what you can learn from this mega franchise.
May 4, 2017/by Jeanie Erwin

7 Success Strategies For Security Companies

Growth is not a strategy, it's the result of a great strategy. Your security business exists in a competitive atmosphere and you want to win. Here's how.
May 2, 2017/by Jeanie Erwin

How To Go Viral on Social Media: A Primer For Security Companies

Like the flu, viral messages spread without any effort. You just have to be unexpected, funny, witty, unusual, (UFWU) enough to capture the attention of people who have lots of friends and share UFWU things with each other.
April 28, 2017/by Jeanie Erwin

WHAT IS YOUR AUTOMATED PHONE SYSTEM REALLY TELLING YOUR CUSTOMERS?

Is your so-called money-saving phone system costing you customers? If you set it up properly, it can be an asset, but a casual or unthinking design can cost much more than it saves.
April 20, 2017/by Jeanie Erwin

Are You A Security Professional?

Join our newsletter to receive the latest blog articles with DIY marketing tips and growth strategies for security companies.

Success! Thanks!

Followon TwitterSubscribeto RSS Feed

Featured Articles

Facebook

Categories

Tag Cloud