Growth strategies & practical marketing tips for security professionals.

A New, Powerful Advantage: Marketing & Sales Automation for Security Dealers and Systems Integrators

It’s a new year, and our team is especially excited about helping…
December 4, 2017/by Jeanie Erwin

Fa-la-la-la la: 5 Ways To Power Through The Day On Little To No Sleep

Getting adequate sleep is essential, but happens all too rarely…
November 27, 2017/by Jeanie Erwin

Beat The Internet Trolls: How Security Companies Can Respond To Negative Reviews

You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens.
October 29, 2017/by Jeanie Erwin

Caring Not Scaring: How Alarm Companies Should Write Sales Copy

You have choices to make when you open a security company. An important one is how you want to present your services to potential customers.
October 22, 2017/by Jeanie Erwin

CRM’s & The Alarm Industry: Sales Automation Doesn’t Have To Be Scary

As small business owner, you have to deal with a lot of challenges. Keeping track of your contacts and sales pipeline doesn’t have to be one of them.
October 14, 2017/by Jeanie Erwin

How To Write The Perfect Thank You Note For Business

This week, thank your customers, partners, and friends who have helped you build your business. Here are a few tips on how to do it with style!
October 1, 2017/by Jeanie Erwin

Lead Tracking & Management For Dealers & Integrators

In Google Analytics, you do not have the ability to tie individual leads into all your other data, which includes tracing the user's contact information back to the original marketing source. With Ignite RMR lead management, our security clients now have the upper hand in determining which marketing activities and leads result in real RMR.
September 22, 2017/by Jeanie Erwin

Cultivating A Disruptor Mindset In The Security Industry

You hear it all the time -- how this or that business, person or technology is a disruptor. It sounds great, but what does it really mean?
September 19, 2017/by Jeanie Erwin

How Dealers Can Accelerate Sales With Automation

Sales automation services allow your reps to spend more time with prospects who are ready to buy by freeing up the time previously spent chasing cold leads. Leads that aren’t ready to buy aren’t ignored – instead, they’re carefully nurtured. Sales and marketing automation ensure that teams work together, and no leads or customers fall through the cracks.
September 13, 2017/by Jeanie Erwin

6 Networking Tips To Make Your Next Event Less Painful

When bagels alone aren’t a sufficient icebreaker (have they ever been?) you’ll need a concrete strategy for getting more out of networking events – but don’t worry, we’ve got your back.
September 4, 2017/by Jeanie Erwin

Positive Reviews=Consumers Paying More, Study Says

The more positive reviews people see, the more they will be willing to buy from you – and, perhaps even spend a little more than they had budgeted. Here's why.
August 29, 2017/by Jeanie Erwin

The Impact of Customer Reviews for Security Companies

Every review matters. 60-80% of potential customers search for and read online reviews of security companies prior to making a purchase decision. Here's how to make it count.
August 18, 2017/by Jeanie Erwin

2017 Sammy Take-Aways: Growth Strategies From The Big Boys

In this post, we’ll explore not only what these winners did right, but how your local security company – an SMB – can compete with the “big boys” with the help of a strategic inbound marketing team…for less than the cost of 1 employee.
August 8, 2017/by Jeanie Erwin

Why LinkedIN Matters For Integrators & Manufacturers

LinkedIn is an effective marketing tool, particularly when it comes to targeting the coveted $100,000+ market. Here's why security companies in the B2B space can really benefit from making mass affluent contacts on LinkedIn.
August 3, 2017/by Jeanie Erwin

Facebook and Customer Reviews go Hand-in-Hand

“New research indicates that Facebook is now the most trusted online source people use to get recommendations for products and services.” That makes Facebook an even more valuable asset for security dealers than it already was!
July 25, 2017/by Jeanie Erwin

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